SAMPLE PRESS RELEASE #3

FOR IMMEDIATE RELEASE

ILLUSIVE COMICS & GAMES TO HOST GRAND OPENING WITH NOTED COMIC GUESTS

Santa Clara, CA (October 2007) -- Illusive Comics & Games, formerly known as Brian's Books, will host a grand opening celebration this Saturday, October 13, 2007, from 11 a.m. to 5 p.m. To kick off the festivities, backstock will be marked 50 percent off and lots of other deals and steals will be available.

But wait, there's more! The following comic creators will be on hand for signings:

  • Josh Dysart (Swamp Thing, Violet Messiahs)
  • Rafael Navarro (Sonambulo, animator for The Batman)
  • Mike Wellman (Mac Afro, Start Trek The Manga)
  • Mark Masterson (Dorothy)
  • Ray Boersig (Dorothy)

This is only the beginning for Illusive Comics & Games. While the store will strive to serve South Bay comic fans just like predecessor Brian's Books, Illusive also has some changes in mind.

“I want my store to be comic book fan and family friendly,” says owner Anna Warren Boersig. “A place where games are played, gaming tournaments can be held, graphic novel reading clubs will exist and all will have a good time, listening to Shark's games on the radio.”

ABOUT ILLUSIVE COMICS & GAMES

Illusive Comics & Games, located in Santa Clara, Calif., carries an extremely wide variety of independent and mainstream titles, with a large amount of back stock that includes golden and silver age comics. There is an art gallery, gaming area, and plenty of room for signings along side the toys, games and San Jose Sharks memorabilia. Illusive is the only female-owned comic shop in Santa Clara County. Owner Anna Warren Boersig is also part-owner of Illusive Arts Entertainment, the small press publishing company that produces the comics Dorothy and Tony Loco.

For more information, visit www.illusivecomics.com and www.illusivearts.com.

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