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Services
I offer a variety of writing services, including:
How I Work
Meet: The client and I have a short initial meeting, over the phone or e-mail, to assess the client's needs and project scope.
Proposal/Project Start: The information I gather from the initial meeting helps me grasp the project so I can provide an accurate proposal. After the client approves the proposal, and I receive a signed copy of the proposal and a deposit of 1/3 of the negotiated fee, I'm ready to jump in.
Data Collection/Research: I send over a discovery questionnaire for the client to fill out, and ask the client to send over any prior written marketing material that may pertain to the current project. If I am working jointly with a design firm, I will also ask to look at what they have prepared so far so I can tailor my copy to suit the design. I consider factors such as company history, mission, marketing plan, target market, and competition, to figure out what message my client is trying to convey to his or her customers.
Development: I research and review all the information the client has sent over, and distill it down to a core message. I immerse myself in the project, and generate copy for the client's review. I generally send a brief check-in email every week or two to the client and/or collaborating design firm letting them know my progress.
Refinement: After the client reviews the first round of copy, I refine the copy based on the client's feedback. I return with new copy for further review. Through this dialogue with the client, I polish the copy. Two rounds of revisions are included in every project. Further revisions will be negotiated on a case-by-case basis.
Client Approval: The final copy is approved and ready for posting to the client's website. I either coordinate directly with the client, or send the copy to the web designer.
I offer a variety of writing services, including:
- Website content
- E-newsletters
- Press releases
- Print newsletters
- Articles
- Other projects available upon request
How I Work
Meet: The client and I have a short initial meeting, over the phone or e-mail, to assess the client's needs and project scope.
Proposal/Project Start: The information I gather from the initial meeting helps me grasp the project so I can provide an accurate proposal. After the client approves the proposal, and I receive a signed copy of the proposal and a deposit of 1/3 of the negotiated fee, I'm ready to jump in.
Data Collection/Research: I send over a discovery questionnaire for the client to fill out, and ask the client to send over any prior written marketing material that may pertain to the current project. If I am working jointly with a design firm, I will also ask to look at what they have prepared so far so I can tailor my copy to suit the design. I consider factors such as company history, mission, marketing plan, target market, and competition, to figure out what message my client is trying to convey to his or her customers.
Development: I research and review all the information the client has sent over, and distill it down to a core message. I immerse myself in the project, and generate copy for the client's review. I generally send a brief check-in email every week or two to the client and/or collaborating design firm letting them know my progress.
Refinement: After the client reviews the first round of copy, I refine the copy based on the client's feedback. I return with new copy for further review. Through this dialogue with the client, I polish the copy. Two rounds of revisions are included in every project. Further revisions will be negotiated on a case-by-case basis.
Client Approval: The final copy is approved and ready for posting to the client's website. I either coordinate directly with the client, or send the copy to the web designer.
Want to know more? Check out my resume and writing samples. Or e-mail me at caitlin@tropeofirony.com